Litefire Designs

Established in 2000

About Litefire Designs

Cheryl Fleming, MCC

Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.

Effective at delivering high-quality content for digital, traditional and social marketing. High achiever who produces results individually, as well as part of a results-focused team.

Senior Marketing Director with comprehensive background in lead generation, tactical and strategic planning and e-mail marketing. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns.


  • Social media engagement
    Creative and innovative
    Digital marketing
    Graphic design
    Social commerce
    Market research
    Exceptional copywriter
    Natural leader
    Online and mobile consumer marketing tools
    Social media expert
    Strategic marketing
    Web 2.0 savvy
    Story development and brand management
    Strong time management
    Google Adwords, AdSense
    Facebook (groups and pages)
    Product marketing specialist
    Strategic thinker
    Thought leadership
    Content development
    Marketing plan development
    Special events planning
    E-mail and direct mail marketing campaigns
    Shopping carts
    Virtual terminals
    Web design
    Online advertising and SEO
    Mobile marketing
    eMail campaign specialist
    Online brand management
    Customer integrations

Work History

eMarketing Association – President and Co-Founder 2000-2015 

  • Directed and coordinated marketing activities and policies to promote products and services.
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Coordinated and participated in promotional activities and trade shows.
  • Analyzed third-party data and investigated new growth opportunities.
  • Collaborated with developers, advertisers and production managers to market products and services.
  • Coordinated art and graphics creation for effective merchandising.
  • Identified value propositions and key messages for all of the company’s marketing campaigns.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.
  • Traveled nationally and internationally to meet with customers and deliver clear company messages.
  • Directed product development using in-depth knowledge of vendor landscape and industry insight.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Managed and coordinated site design and navigation
  • Managed and created eMail, SEO, and Mobile promotions.
  • Wrote, edited, uploaded and marketed 4 advanced ecourses on email marketing, social marketing, SEO, website and mobile marketing.
  • Wrote, edited, uploaded and marketed 3 certifications in Social, Mobile and online marketing.
  • Managed member database of over 300K members
  • Cultivated sponsorships for ecourses and events.
  • Litefire Designs – President and co-Founder – 1997-2000
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Analyzed usage patterns to understand ways in which customers used company products and services. 
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.
  • Managed and created marketing programs for local businesses including direct mail, telemarketing and brand management
  • Web design and implementation
  • Shopping cart and Virtual Terminal integration

Smash Caps – Co-Founder – 1995-1997

  • Created and managed trade shows and point of purchase displays.
  • Produced and packaged products for retail and wholesale.
  • Product placement and product pricing
  • Brand development
  • Initiated market research studies and analyzed findings.
  • Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.


  • Rancho Buena Vista – Graduated 1994
  • Certifications: CeM – Certified eMarketer
  • CMM – Certified Mobile Marketer


Personally responsible for lead generation for the eMarketing Association bringing website traffic from 150 unique visitors to over 4,000 visitors monthly.

Brought LinkedIn list from zero to over 700,000 group members in 5 years.
Successfully implemented and ran 2 marketing conferences a year for 10 years. Cultivated relationships with the top marketers in the field. 35+ speakers and panelists per conference.


I am a self-motivated individual. I enjoy finding solutions to marketing problems. I have been creating websites and online marketing strategies since the inception of the web. I am skilled in SEO, eMail, and Mobile marketing as well as print material and web design. I have created successful on and offline marketing strategies that have resulted in millions of dollars in sales.